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The Mom Test by Rob Fitzpatrick

You shouldn’t ask anyone whether your business is a good idea – especially your Mom.

Blog Customer Development

Daring to Suck is the Quickest Way to Learn

So why not make it fun, expected and social with “challenge masterminds?”

Profit Models Upstartist MBA Value Creation

The Art of Profitability

22 different models of profitability

Marketing The Lean Startup Upstartist MBA Value Creation

The Lean Startup

The Lean Startup Summary The Lean Startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. The Lean Startup takes lean manufacturing concepts and applies them to the process of innovation in uncertain environments. The big idea is to figure out the right thing to build – […]

Business Ideas Business Models Marketing Upstartist MBA Value Creation

Evaluating Your Business Ideas

8 frameworks to evaluate, structure and refine your business ideas.

Business Ideas Marketing Upstartist MBA Value Creation

7 Ways to Generate Your Next Big Business Idea

My observation is that most entrepreneurs fall into 2 camps: those that solve their own problems (i.e. “scratch your own itch”) or those who seek exploitable or underserved markets (i.e. “markets matter most”). Here are 7 techniques to help you get ideas no matter what your disposition.