Book Trainer Marketing

Drucker on Marketing by William Cohen

Marketing begins with the questions: “What does the other party want? What does it value? What are its goals? What does it consider results?” 

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The Lean Startup

The Lean Startup Summary The Lean Startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. The Lean Startup takes lean manufacturing concepts and applies them to the process of innovation in uncertain environments. The big idea is to figure out the right thing to build – […]

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Evaluating Your Business Ideas

8 frameworks to evaluate, structure and refine your business ideas.

Business Ideas Marketing Upstartist MBA Value Creation

7 Ways to Generate Your Next Big Business Idea

My observation is that most entrepreneurs fall into 2 camps: those that solve their own problems (i.e. “scratch your own itch”) or those who seek exploitable or underserved markets (i.e. “markets matter most”). Here are 7 techniques to help you get ideas no matter what your disposition.