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Customer Development Upstartist Diaries

The Buy Button Challenge

What do all successful consumer companies have in common? One thing for sure: a lot of easily accessible buy buttons. Those buy buttons could be on your devices or even offered by physical vendors near you.  A humble bánh cuốn vendor in Ho Chi Minh City could have their buy buttons in their store, on […]

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Book Trainer Customer Development

The Mom Test by Rob Fitzpatrick

You shouldn’t ask anyone whether your business is a good idea – especially your Mom.

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Customer Development Upstartist Diaries

Daring to Suck is the Quickest Way to Learn

So why not make it fun, expected and social with “challenge masterminds?”