ASE Podcast

#20 How to Get Published with Elaine Pofeldt, Independent Journalist & Author

Elaine draws on her decades of experience as a journalist, senior editor and author to share how you can get more media exposure – and publish your next book.

“[Pitching to business publications] is similar to being an entrepreneur – where is the pain in the marketplace? Where will the pain be six months down the road? They don’t want to publish articles that are outdated tomorrow… Do you have something relevant to what people are experiencing and bigger areas of pain? How can you move the conversation forward?”
Elaine Pofeldt

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Elaine Pofeldt is an independent journalist whose work has appeared in Forbes, Fortune, and Fast Company. Her book, The Million-Dollar, One-Person Business, explores how entrepreneurs are scaling to $1 million in revenue prior to hiring employees. In this episode, Elaine draws on her experience as a Journalist, Senior Editor and Author to share how you can get more media exposure as a solopreneur – and publish your next book.


  • Introducing Elaine Pofeldt (0:00)
  • Elaine’s Journalism & Freelancing Career (3:30)
  • The Million-Dollar, One-Person Business (12:30)
  • Tips to Get Media Coverage (27:30) 
  • Why Write a Book? (42:10)

Elaine Pofeldt

Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, and is writing a new book Tiny Business, Big Money to be published in Fall 2022. Her work has appeared in Money, CNBC, Inc., Fast Company, and Forbes and she is a contributor to the Economist Intelligence Unit. She is also a ghostwriter.

As senior editor at Fortune Small Business magazine, Elaine was twice nominated for the National Magazine Award for her features. She lives in New Jersey with her husband and their four children, and enjoys taekwondo, yoga and running.

Show Notes


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