Customer Development

You have a great idea and write a business plan. You get funding and build a team. You work and work and work and finally build something. But when you launch your product or service, no one comes! This is a typical problem faced by start-ups: to be completely focused on product development.  What start-ups […]

The Lean Startup

The Lean Startup Summary The Lean Startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. The Lean Startup takes lean manufacturing concepts and applies them to the process of innovation in uncertain environments. The big idea is to figure out the right thing to build – […]